Archive for September 2011

Introducing Timeline -- a New Kind of Profile + funny video about new facebook




Thursday, 22 September 2011
Posted by meeraj

Facebook changes bring frustration to users

Posted by meeraj

Facebook’s Subscribe Button Produces More Traffic Than Twitter Or Google Plus

Facebook’s new subscribe button appears to produce more traffic than either Twitter or Google Plus, even when you have more Twitter followers than Facebook subscribers.

That’s based on an early observation by Kevin Rose, Kevin Rose, co-founder of Digg and now the co-founder and chief executive officer of Milk. I saw his publicly visible status update about this in my news feed even though he’s not one of my Facebook friends because I’d clicked on the subscribe button he enabled on his profile.

Rose notes:


  • Even though he has more than five times as many Twitter followers (1,200,000) as Facebook subscribers (220,000), he received 10 percent more clicks from Facebook.
  • And though his Google Plus followers (129,000) are about half his Facebook subscribers (220,000), he received only one-seventh as many clicks from Google Plus.

That means, in this case, that Facebook produces more than five times more clicks than Twitter and more than seven times as many clicks as Google Plus. Part of the reason may be that Facebook subscriptions might be more effective at notifying subscribers than Twitter or Google Plus are.

source
Tuesday, 20 September 2011
Posted by meeraj

Social Media Would Have Prevented September 11th

Posted by meeraj

How Social Media has changed the Face of the World

Social media has changed the face of the world whether you’ve realize it or not. The control of the channel is in completely control from the user; markets have been flipped upside down. This article will share how social media has continually changed the world and what you can expect each will have as an impact in your own life.
  •         “Social Media is the Podium” – Social media is much like a podium in which everyone has an audience. Unlike the early web which were built to share content to a user and kept everything on tight lockdown, social media gives the user the stage where they are the ones creating content however they see fit. Users can easily share content with others, interact and integrate themselves into the social media platforms to create their own niche within a community.
  •      “Transparency & Social Proof” – Social media has changed who we listen to and respect in the world because of the simple flip of demanding social proof and transparency. Experts from years past were labeled as ‘experts’ despite the fact that not everyone truly saw why they were labeled as such. In today’s world the title of expert is given to those that are able to prove what they’ve accomplished by being transparent with their community, showing their numbers and backing it up with valuable content and interaction with others. The control of who we listen to on the web has shifted from T.V. talk heads to the underdog with passion.
  •     “A Platform for Building Personal Brands” –To break it into business or make your mark on the world at large was nearly impossible because of the high barriers of entry to gain the backing of platforms like the music & movie industry, patents for products, venture funding and more. Social media has flipped the idea of branding from a logo and large company to an individual and the good they are providing to the world. Social media allows everyone to build a personal brand through their interactions, content creation, voice and drive to stand out on the web.
  •        “Everyone has a Voice” – Everyone that joins a social media network has a voice that can reach millions of others. One hundred years ago it would be nearly impossible for the average person to draw an audience in the thousands without popular backing and access to forums. Today, everyone has a platform to share their voice, opinions and build an audience with zero barriers for entry. The world has found many amazing individuals that were once silent from traditional barriers. Entire movements can be created using social media platforms.
  •       “Social Commerce” – The way we buy as a society has shifted from interruption to passive interaction. A review of a product from the actual customer has a profound effect on the buying decision when it’s shared on social media networks vs. a marketing message crafted by a division of a large corporation. People want to learn what others are buying, where to find great deals, how others are experiencing a product or service, what the low-down is and how items will impact their lives rather than being told through a commercial. People regularly flock to the net to research products and services; one of their first stops is within their social media circles.
Tuesday, 13 September 2011
Posted by meeraj

The social media landscape in 2011 – infographic


Working for a social media agencymeans that I’m often inundated with infographics. Some are insightful, some show great design aesthetics…and some tell me absolutely nothing!
The infographic to the right, by Fred Cavazza, which highlights the social media landscape in 2011, stood out for two reasons (click on the infographic to enlarge it).
Firstly, it has removed Google andFacebook from all categories and placed them as a central focus point. This reflects the continuous evolution of these platforms and their multi-functional capabilities.
Secondly, it’s the first time I’ve seen social gaming highlighted within its own category.Social gaming is becoming an increasingly important area of social engagement, and the current speculations of a Zynga IPO is likely to reinforce this.
One notable exception from this infographic is SCNGR, which intends to apply a gamified approach to real world activities, and it will be interesting to see where it might be placed in 2012.
source
Friday, 9 September 2011
Posted by meeraj

Facebook marketing

Facebook is a term which has become a huge part of today’s vocabulary. So what is facebook and what can it do for you?

So facebook is a social networking website where you are able to interact with other people online. Facebook is a small sort of online community like a forum where you are able to make new friends as well as keep in touch with old friends and your relatives.

Today Facebook has over 62 million active subscribers and its continuing to grow. For advertisers or even internet marketers this is the kind of number which is hard to pass. With so many people in one place at one time this is truly a huge platform for internet marketers to use to market their products of services.

If you want to expand the number of customers you get for your business, you consider using the internet which is place to find more people to buy your products or services.
To market your products or services try Facebook, it has a huge potential to expand your business, it has a huge business section which tells you step by step how to promote your business by using their tools to market your products and services effectively.


  • Firstly it already has the traffic you need, with 62 million active subscribers. With the amount of people logging in and out daily, you will know facebook will generate traffic for you. It has all kinds of people from different backgrounds and lifestyles which will be easier to target your niche.
  • Facebook give you functions such as uploading photo’s and videos to your fan page. It even lets you design your fan page to make it stand out.
  • With facebook you can create a page which your target market e.g. age group, and which country you want to target with. This is a good way to target traffic to your fan page.
Wednesday, 7 September 2011
Posted by meeraj

Where Does Twitter Fit In?

The Internet may seem to be a behemoth of unconnected sites united simply by the fact that they are all online and accessible by anyone with the correct equipment. But if you look closer it is easy to see that there is a lot of connectivity between certain sites, not least in the use of hyperlinks which allow you to navigate between sites which have a common interest. But where this becomes fascinating is with the rise of the super website, the one which is by far and away the leader in its field. Prime examples of this in recent times are not hard to identify.


We have Wikipedia, the online encyclopaedia which is seen as an immediate resource for collated information. Then there is YouTube, a video hosting site which allows one to view footage collected from numerous different places. How hard it would be to find the sites you need if it were not for the ultimate search engine, Google. And recently, Twitter has become a site which everyone knows about, even if they only know that everyone else is talking about it.


One of the things that makes Twitter so popular is that it is an excellent way to spread links. This allows it an instant affinity with other sites. If you find a video on YouTube which you believe that everyone should see, you post a link to it on your Twitter account, and people can view it and then pass on the link. This connectivity is also very useful for bloggers who can install a “widget” on their blog which automatically posts a link on their Twitter feed whenever they put up a new blog post.
Tuesday, 6 September 2011
Posted by meeraj

Week in social media 01/09/11

Monday, 5 September 2011
Posted by meeraj

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