Friday, 21 October 2011
Nielsen McKinsey company NM Incite analyzed the online reactions for Mashable and discovered that only 4% of Gaddafi tweets expressed negative sentiment. By comparison, when Osama bin Laden died, negative tweets accounted for 11% of the chatter after his death.
- 19% of tweets express a sense of justice for what was considered Gaddafi’s dictatorship over Libya.
- Negativity emerges in 4% of tweets as some Twitter users note that it’s wrong to celebrate death.
- Information sharing, especially around pictures of Gaddafi’s body and confirmation from news sources, comprises 76% of tweets.
What was your reaction to Gaddafi’s capture and death?
