Archive for 09/20/11

Facebook’s Subscribe Button Produces More Traffic Than Twitter Or Google Plus

Facebook’s new subscribe button appears to produce more traffic than either Twitter or Google Plus, even when you have more Twitter followers than Facebook subscribers.

That’s based on an early observation by Kevin Rose, Kevin Rose, co-founder of Digg and now the co-founder and chief executive officer of Milk. I saw his publicly visible status update about this in my news feed even though he’s not one of my Facebook friends because I’d clicked on the subscribe button he enabled on his profile.

Rose notes:


  • Even though he has more than five times as many Twitter followers (1,200,000) as Facebook subscribers (220,000), he received 10 percent more clicks from Facebook.
  • And though his Google Plus followers (129,000) are about half his Facebook subscribers (220,000), he received only one-seventh as many clicks from Google Plus.

That means, in this case, that Facebook produces more than five times more clicks than Twitter and more than seven times as many clicks as Google Plus. Part of the reason may be that Facebook subscriptions might be more effective at notifying subscribers than Twitter or Google Plus are.

source
Tuesday, 20 September 2011
Posted by meeraj

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