Using Social Media

Have you ever wondered how social networking ads would look like back in the 1960s?

Fret not, Brazilian ad agency Moma Propaganda has created an awesome ad series based on how they would like in that era as part of their “Everything Ages Fast” campaign for Maximidia Seminars. The series comprises of Twitter, Facebook, YouTubeand Skype.

On top of the vintage colours and graphics, the taglines for eachsocial networking platform were crafted accordingly in relation to that period of time too. Which one is your favourite ad? Mine’s definitely YouTube’s.

Starting today WordPress publishers can easily integrate Facebook features, such as social publishing and mentions, through the new Facebook for WordPress plugin.

The plugin was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required. The plugin will also work on mobile and support internationalization.

Once the plugin is installed, you can cross-post content published to WordPress to your Facebook Timeline and the Facebook Pages you manage. You can also mention the names of Pages and friends as you post to further distribute your content.

The following social plugins are available as WordPress widgets:

TechCrunch, Buzz Media and The Next Web are already using the plugin to connect with their audiences while providing users with more engaging and personalized experiences. The plugin is available for all sites on WordPress.com VIP as well.

WordPress powers 16.6 percent of the web, from The New York Times to People Magazine, and attracts more than 600 million unique visitors each month. We hope the plugin makes it possible for WordPress content to be shared even more widely among people.

Twitter can be a phenomenal tool used to engage and build relationships with potential prospects. However, you must be very careful not to damage your reputation or hurt your company’s image due to a moment of stupidity on Twitter. Remember, your words are written in ink.

DON’T Feed the Trolls

The term “troll” comes from Scott Stratten in his book: UnMarketing. Here is the exact definition he gives in his book:

“In Internet slang, a troll is someone who posts controversial, inflammatory, irrelevant, or off-topic messages in an online community, such as an online discussion forum, chat room or blog, with the primary intent of provoking other users into an emotional response or of otherwise disrupting normal on-topic discussion.”

As you become more active on Twitter and the Internet, there is no doubt you will be running into “Trolls.” If someone bashes your company or a person you know, do NOT give him or her the attention they crave by replying back. It can be catastrophic to your reputation and your company’s image.

DON’T Use “Twitter Machines” or SPAM via Direct Message

If you’re thinking about spending money on a “Twitter Machine” that gives you 10,000 followers, DON’T. Social selling is about engaging and building relationships, not buying friends. If you believe 10,000 followers will give you the sales you need, then you are missing the entire point of using social media for sales.

One of the most common methods of these Twitter Machines is sending automated direct messages. Automated direct messages are quickly becoming the SPAM of Twitter. By using these, you are quickly gathering the wrong following. Use direct messages to exchange personal information such as a phone number of email address.

DON’T Be Stupid

Like everything else on the Internet, everything you write on Upon receiving a position at Cisco, 22-year old Connor R. tweeted Twitter is written in ink. Be smart about what you write and assume this infamous message. everyone is watching what you say. Here is a great example of a person who failed to think before they tweeted:

It wasn’t long before Tim L., a “channel partner advocate” for Cisco Alert, shared this open response: “Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

• Malls and outdoor markets like Melbourne’s Queen Victoria market, Sao Paolo’s Mercado Municipal and Seoul’s Dongdaeum appear within the top 10 landmarks for 19 of 25 cities.
• Amusement parks like Moscow’s Gorky Park, Seoul’s Lotte World appear, Johannesburg’s Gold Reef City and Copenhagen’s Tivoli Gardens also score high.
• Chain restaurants like the Hard Rock Cafes in Buenos Aires, Delhi and Barcelona, TGI Fridays in Norway, and Bella Paulista Casa de Paes in Sao Paulo also appeared on the list.
• Not surprisingly, cities with warmer climates had more check-ins to outdoor spots, while indoor spots scored higher for colder cities.
• The list of the top landmarks in all the cities can be found here.
• Meanwhile, the infographic below highlights the most-social landmarks in eight top cities:

Aims to leverage the Meebo team's expertise in social publisher tools

Google has agreed to acquire Silicon Valley based startup company, Meebo to help the company improve its capabilities for instant sharing of Web pages using social networks.

The financial terms of the deal have not revealed but the value would be around $100m.

Google said in a statement, "We are always looking for better ways to help users share content and connect with others across the web, just as they do in real life."

"With the Meebo team's expertise in social publisher tools, we believe they will be a great fit with the Google Plus team," the statement added.

US-based Meebo allows users to chat with their friends on several web sites including TV Guide, TMZ, CafeMom, Entertainment Weekly and others.

"We are happy to announce that Meebo has entered into an agreement to be acquired by Google!," Meebo said on its blog.

"For more than seven years we've been helping publishers find deeper relationships with their users and to make their sites more social and engaging," the company said.

"Together with Google, we're super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike."

Meebo, launched in 2005, has over an estimated 190 million users worldwide and sends over 90 million messages each day.

It features a Meebo bar through which users can click to comment or share a Web page using a social network and the bar can be customised and tagged to any page without changing the programming codes of the website.

Gooble had launched Google+ in June 2011 and in September 2011 the company had added nine new features to the online social networking site and opened it to the public.