Friday, 17 August 2012
5 Reasons Why Auto-Posting Makes No Sense
- You can’t “Like” a status update on Twitter. You can retweet, you can reply, but you can’t “Like.” Why are you telling people to do something they can’t do?
- You can’t click on a hashtag within a tweet on Facebook. You can’t RT a tweet on Facebook, so why are you telling me to do that?
- It doesn’t provide any value to your followers in those separate spaces.
- It’s lazy and it makes you appear uneducated on how social media actually works. Sure, it’s easy for YOU to set up an auto-post (set it and forget it!)…but what do your fans/followers think?
- It reinforces the fact that you are simply using these social networks to “broadcast messages” - and even worse, you won’t even take the time to customize those “broadcasts” to at least fit each social network, using the appropriate language and tools specific to that network. You could AT LEAST do that.
- [BONUS REASON thanks to the suggestion of my fellow social pal Casey] You can’t tag Pages or People when you are sending a tweet to Facebook.
It’s 2012 people! Haven’t we moved on from this lame practice yet? In the end you will get in what you put out. If you don’t invest resources to build relationships on Twitter, your account will never see it’s full potential. The same goes for Facebook. Sure you can do it…but don’t you want to do it right?!
